Writings
One place for what we publish — industry news and opinion, longer-form content, and personal notes on methodology and thought leadership. Thesis lives here too.
News and opinion across the industries we focus on — immigration, legal, financial services, and adjacent professional practices.
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June 26, 2026 · Opinion
Sales resistance is real, but it is not the core problem. The core problem is unit economics — and most B2B firms never do the math honestly enough to see it.
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June 24, 2026 · Opinion
The word funnel has been so colonized by sales and marketing that no one bothers to go deeper. That is a mistake. Here is what it actually means to think in funnels.
Read →February 1, 2026 · Opinion
Finding the parties who already own access — before another outbound campaign.
January 15, 2026 · Industry
Operations, brand, and margin in one system — and what breaks first.
Read →Longer-form content — essays, guides, and field reports on offers, partnerships, and how revenue actually moves.
View more →February 10, 2026 · Guide
How we structure engagements so risk stays calibrated at every stage.
January 20, 2026 · Essay
Why incremental repricing rarely fixes compression in professional services.
Personal notes on methodology, thought leadership, and how we think about the work — including the thesis behind what we build.
View more →June 23, 2026 · Method
Full-JSON pipeline smoke test — Claude-shaped payload, no LLM in n8n.
Read →February 5, 2026 · Thesis
Why we name the outcome first — then ship in milestones that prove value.
January 25, 2026 · Method
Plain language we use with clients so scope and value stay aligned.
