05 · 2C

Publications

Publications

Longer-form content — essays, guides, and field reports on offers, partnerships, and how revenue actually moves.

05 · 2.1E

Weighted milestones without hourly fog

How we structure engagements so risk stays calibrated at every stage.

05 · 2.2F

When the fee story and the buying motion diverge

Why incremental repricing rarely fixes compression in professional services.