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05 · 1B

Newsroom

Newsroom

News and opinion across the industries we focus on — immigration, legal, financial services, and adjacent professional practices.

05 · 1.1E
Mature businessman with glasses smiling confidently in an elegant office with a bookshelf background

June 26, 2026 · Opinion

The Real B2B Problem

Sales resistance is real, but it is not the core problem. The core problem is unit economics — and most B2B firms never do the math honestly enough to see it.

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05 · 1.2F
Businessman in a suit making a phone call and taking notes at an office desk

June 24, 2026 · Opinion

Funnel Thinking

The word funnel has been so colonized by sales and marketing that no one bothers to go deeper. That is a mistake. Here is what it actually means to think in funnels.

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05 · 1.3G

February 1, 2026 · Opinion

Partnership routes that were never mapped

Finding the parties who already own access — before another outbound campaign.

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05 · 1.4H

January 15, 2026 · Industry

Intake is the offer in high-trust volume work

Operations, brand, and margin in one system — and what breaks first.

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08A
om
coda
consulting
BMethod
Weighted offer architecturePCR(E)RaaS
CReading
WritingsPeople
Michael E. PorterProfessor, Harvard Business School · Economist & authorSearch Google ↗
Jay AbrahamMarketing strategist & business consultantSearch Google ↗
David H. SandlerFounder, Sandler Training · AuthorSearch Google ↗
Alex HormoziEntrepreneur, investor & authorSearch Google ↗
DHome
Fit & engagementHypothesis & thesisLexicon
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Market gap analysis · Managed service delivery · Vertical specialization© Om Coda · 2026 · Vol. 01